Newsletter: Warmer and warmer

Hi divers

Weekend dive plans

Friday: Shore diving at Long Beach at 10.00 am

Saturday: Launching from False Bay Yacht Club at 7.00 am for a double tank dive

The days are getting longer and the daytime temperatures are slowly creeping upwards… Well, on some days. Saturday looks like a better bet for False Bay with Hout Bay being an option on Sunday. The water colour off Dungeons has improved slightly today.

Tomorrow I am shore diving students at Long Beach at 10.00 am. On Saturday we will do an early False Bay double tank dive at 7.00 am. Let me know if you’d like to get wet.


DAFF octopus fishing gear
DAFF octopus fishing gear

Here’s a little bit of reading on the octopus fishery in False Bay (courtesy of Yvette!). This NSRI blog post, and the comments, are also required reading.

Coming up

As part of First Thursdays, you can attend the opening of the Birdlife Oceans of Life photographic exhibition at the South African Museum on the evening of Thursday 6 October. There’s information here (facebook) – this year’s exhibition includes a retrospective of the last few years’ best images.

Diversnight is on Saturday 7 November, so start charging your torches!


Tony Lindeque
076 817 1099

Diving is addictive!

To subscribe to receive this newsletter by email, use the form on this page!

How to help marine wildlife in distress


It’s not uncommon to come across marine wildlife – seabirds, seals, turtles – apparently in distress. This is not always the case, so before you mount a complex and dangerous rescue mission, or try to provide help where none is needed, it may be wise to get an expert on the telephone to help you determine whether it really is necessary. Fortunately there is a range of 24-hour wildlife hotlines to choose from, depending on what species you are dealing with.


Bull seal with plastic around his neck, in Hout Bay
Bull seal with plastic around his neck, in Hout Bay

Seals with plastic or fishing line around their necks should be reported to the Two Oceans Aquarium (if the seal was spotted around Cape Town harbour or the Waterfront), or, more generally to the SPCA Wildlife Unit on +27 (0) 21 700 4158/4159, or +27 (0) 83 326 1604 after hours and on weekends. Unfortunately the odds are your seal is probably not going to get the help it needs if it isn’t in the port of Cape Town or at the Waterfront; this doesn’t mean you shouldn’t do your darndest to advocate on its behalf.

You can help to deal with this problem at its source by retrieving any loops of plastic that you see floating in the water when you’re on a boat. Hout Bay harbour is a particular cesspit of plastic pollution, and with a nearby seal colony it’s a recipe for disaster. Cutting through any closed loops on plastic items (such as beer can holders) that you recycle or dispose of yourself also ensures that should the plastic end up in the wild, it won’t entangle an animal.

Seals found lying on the beach are usually not in trouble. Juvenile seals may rest for long periods – a couple of days at a time – on shore, and the most important thing to do is not to disturb them. They don’t need to be kept wet, they don’t need to be fed, and they can inflict a nasty bite. Encourage other members of the public to give the animal a wide berth, particularly if they have dogs. Lead by example. If the animal appears visibly unwell (fitting, for example) or is bleeding, then call the SPCA Wildlife Unit for a chat about what course of action is best.


Seabirds are most often found entangled in fishing line or plastic, pierced by fishing hooks, or, in the event of an oil spill, with oiled feathers. It is important to get help if possible, particularly for oiled birds.

SANCCOB has a 24 hour rescue centre which can be reached on +27 (0)21 557 6155 or +27 (0) 78 638 3731 (after hours & weekends). Their website provides the following advice to would-be seabird rescuers:

What to do when you have found an injured/sick/oiled seabird:

  • If you are unable to handle the seabird, SANCCOB will send out a unit to collect the bird.
  • If you approach any seabird, please approach with care. Some seabirds such as Cape Gannets and African Penguins have sharp beaks.
  • Have with you a towel, or blanket and wear protection over your hands and eyes. Use a towel/blanket to throw over the bird to catch it, ensuring that the bird is able to breathe.
  • If you have a large box ensure that there are holes for air before you place the injured/sick marine bird.

More information can be found here.


During the autumn and winter months, juvenile and sub-adult sea turtles sometimes strand on Western Cape beaches. These animals are often shocked by the cold and in poor shape – they do not typically occur in Cape waters but are washed down in eddies of the Agulhas current.

Do not put the turtle back in the sea or into water. It is probably weak, dehydrated and hypothermic, and is likely to drown. Keep it dry, and call the Two Oceans Aquarium for further instructions and assistance. The aquarium rehabilitates and releases the turtles in warmer water when they are healthy.

Here’s detailed information from the Two Oceans Aquarium on what to do if you find a stranded turtle. Do the right thing!

Whales and dolphins

The City of Cape Town would like ocean users to report whale carcasses before they end up on the beach. This is mostly for public safety and resource allocation purposes, but if we can do anything to keep a whale carcass out at sea (or on a secluded non-swimming beach), it serves a conservation purpose as well. There’s a phone number you can use to do this – read more here.

If you come across a current or imminent live whale or dolphin stranding, contact the NSRI on +27 (0) 21 449 3500 immediately. They will activate the relevant authorities. Try to bear in mind that these events often do not end well for the animals concerned, as they are often sick or disoriented and impossible to assist. Be a help, not a hindrance, and obey whatever instructions you are given by the NSRI, SanParks, or whoever comes to take charge.

A free-swimming but entangled whale should be immediately reported to the NSRI as well – they will activate the South African Whale Disentanglement Network. Do not attempt to assist the whale yourself – this could be fatal for you (not the whale) – rather make a note of the direction it is swimming, and its precise location, and whatever other helpful information you can provide. Whale entanglements seem to be increasing in frequency around False Bay in particular, as more experimental fisheries are approved. (If this worries you, you could write a letter to DAFF about it.)

Coastal foraging part II: the feast

The various edible seaweeds that we foraged
The various edible seaweeds that we foraged

After foraging on the sea shore for edible seaweeds and mussels under the guidance of Roushanna and Gael from Good Hope Gardens, we returned to Gael’s house in Scarborough to prepare a meal with our finds. The group divided into four, and we worked together to prepare the food using recipes provided by Roushanna.

Decorating the sushi rolls
Decorating the sushi rolls

Sushi rice mixed with finely chopped sea lettuce (Ulva spp) formed the base of vegetarian sushi rolls, which were decorated with kelp, tongue weed, radishes, avocado, mayonnaise, and a secret sauce (recipe for the rolls here). Sea lettuce was also the seaweed of choice for a couscous and rocket salad, decorated with hibiscus flowers and miniature tomatoes (recipe for the salad here).

I worked on the coleslaw, made from finely sliced red cabbage, carrots, and hanging wrack (Brassicophycus brassicaeformis) – a seaweed I found so tasty and crunchy I could have sat right there in a rock pool and eaten it directly off the rocks. The mussels were picked over, scrubbed, and prepared with white wine, cream, onion, and garlic. Crusty ciabatta soaked up the sauce. Once we were done, it looked as though we had enough mussel shells for our own personal shell midden!

Rinsing and scrubbing the mussels
Rinsing and scrubbing the mussels

Roushanna prepared nori (purple laver, Porphyra capensis) crips for us (like kale chips, but with a crispier texture and more flavour), and chocolate nori ice cream for dessert. We supplied our own drinks. During breaks in the lunch preparation some of the group enjoyed a face (and hand) mask made from seaweed ingredients. Others of Roushanna’s recipes you can explore for yourself are for sea biscuits (scones made with sea lettuce), fruity vegan jelly, and kelp and avo salad.

Lunch was a collaboration, and a tasty culinary adventure. I found it marvelous to discover what is available on the sea shore, and to get a small hint of how our strandloper ancestors foraged on the Cape Peninsula.

Preparing our foraged lunch
Preparing our foraged lunch

(Puzzled what this is all about? Read my first post about coastal foraging here.)

Coastal foraging part I: the forage

Roushanna educates us about foraging for seaweed
Roushanna educates us about foraging for seaweed

A chance conversation with a friend who also volunteers at the Two Oceans Aquarium led to me enrolling in a coastal foraging course with Roushanna and Gael Gray from Good Hope Gardens, the nursery between Scarborough and Cape Point. Their coastal foraging courses are run during the summer months (I went in December), on dates close to spring tide, so that the maximum possible area of shoreline is available to forage on. The course takes the form of a rock pool expedition on Scarborough beach, followed by lunch – prepared by the participants – at Gael’s beach cottage.

Foraging for edible seaweed
Foraging for edible seaweed

As I get older I am finding it increasingly difficult to suppress a wildly eccentric streak that frequently finds me – consciously or unconsciously – making small preparations for some kind of apocalypse (zombie or otherwise). This might be related to living on the South African roller coaster for too long, but whatever the origin of this latent anxiety, it has served to make our home life more sustainable and – little bit by little bit – more independent of the electricity grid, the municipal water system, and grocery stores. The idea of coastal foraging dovetails nicely with my desire to learn how to live a little bit more off the land than off the shelves at Woolworths!

Mollusk permit inspection by fisheries officials
Mollusk permit inspection by fisheries officials

It is important to respect some simple rules to ensure that your foraging is sustainable, safe, kind to the environment, and legal. Each of us had purchased a mollusk permit allowing us to harvest mussels, obtainable from the post office (available for R94 using the same form as the scuba diving in marine protected areas permit), and these were inspected by fisheries officials quite early on in our forage. You don’t need a permit to harvest seaweed (however if you wanted to do it on an industrial scale you might need to go through official channels).

There are three types of mussels found on South Africa shores: the ribbed mussel and black mussel are indigenous, and the Mediterranean mussel is introduced. Unfortunately Mediterranean mussels out-compete the indigenous varieties, and we only saw one or two black mussels while we were out. The mussels we harvested were the Mediterranean variety, distinguishable from black mussels by the thick, flat edge to their shells. Black mussels have pointy edges all around their shells, making them more streamlined.

Mediterranean mussel (left) and black mussel (right)
Mediterranean mussel (left) and black mussel (right)

There is only one type of seaweed growing along our coast that is harmful to eat (acid weed – Desmarestia firma, which has sulphuric acid in its fronds). This brown algae species does not grow on the rocky shore but only further out in the surf zone. This gives rise to the simple rule of only harvesting seaweed that is growing on the rocks, and never collecting seaweed that is floating free.

When harvesting seaweed, we used a pair of scissors to avoid pulling the entire plant off the rocks, and cut no more than a third of the leaves. Seaweed is full of vitamins and minerals, particularly iodine and potassium. It isn’t something you’d make a whole meal of, but it is a healthful addition to many dishes and – once you know how to prepare it – tastes pretty good!

Clouds at Scarborough
Clouds at Scarborough

You can read more about the Good Hope Gardens coastal foraging experience here and here. Watch this space for more about what we prepared with our seaweed spoils…

Southern African Shark & Ray Symposium 2015 – first day

The view from the top of Red Hill, over SImon's Town
The view from the top of Red Hill, over Simon’s Town

Earlier this week I had the great privilege of attending the 3rd Southern African Shark and Ray Symposium, which was held from 7-9 September at the Blue Horizon Estate above Simon’s Town. I am not a shark scientist (these days I am probably best described as a lapsed mathematician) but have an interest in the subject so I went to listen. If I had to provide some bite-sized takeaways from the first day of the symposium, jotted down without applying any of the science communication principles I learned at the workshop yesterday, it would be these:

  • Shark mitigation – avoiding negative interactions between humans and sharks – is HARD and a lot of smart people are working on the problem.
  • The City of Cape Town is a world leader in shark mitigation efforts, along with Shark Spotters. They really think about the problem, and care about both people and sharks.
  • If you are not blessed with high coastal terrain and surface-swimming sharks (which would permit a shark spotting program like Cape Town’s one), other shark mitigation measures are in the pipeline… From orca-patterned surfboards (and wetsuits?) to shark exclusion nets to large-scale electrical repellent cables.
  • The KZN Sharks Board catches a lot of sharks, rays and other animals in their gill nets and drum lines, and this is upsetting and far from ideal. But they facilitate an incredible amount of scientific study, too – their catches do not go to waste.
  • The KZN Sharks Board is committed to finding measures other than gill nets and drum lines to keep bathers safe, and they are actively working on the problem (refer to the electrical shark repellent cable I mentioned above).
  • Sometimes scientific research doesn’t look the way you expect or imagine. Ruth Leeney of Protect Africa’s Sawfishes spent months on the ground interviewing Mozambican villagers in the far north of the country to assess the population status of sawfish in Mozambique. She collected data that no one else could have obtained by other means!
  • Smaller, less charismatic sharks, like catsharks, need more love. There are also whole families of sharks that divers don’t see (such as dogfish) and hence aren’t really aware of. They are caught prolifically as by-catch and not much is known about them. But some smart people are working on this!
  • There are motivated, talented scientists working hard in South African government departments to protect our marine resources and making recommendations to manage them sustainably. (There’s also many a slip ‘twixt cup and lip, but they are trying very hard.)
  • Technology – be it cameras, software, or tags – is enabling great leaps in our understanding of what’s out there, which will enable us to protect and conserve things better.
  • Ocean acidification as a result of climate change could affect sharks directly, by actually wearing away their denticles (tooth-like structures on their skin). Denticles protect sharks and help them to swim faster.

I was tweeting from the symposium twitter account, and along with some of the other attendees we produced a fairly comprehensive summary of each talk, along with some visual media. Here’s a link to the day one compendium on Storify, and it is embedded below:

The illegal abalone trade in the Western Cape

The words “organised crime” don’t typically intrude into our privileged Capetonian lives (if you can afford to scuba dive recreationally, you’re privileged), but in reality there are networks operating on our doorstep, and many of our activities as scuba divers actually cause us to cross paths with these syndicates. Sometimes it is a very literal crossing of paths, and other times it’s simply sharing the same space as individuals who are advancing the interests of a criminal organisation.

Khalil Goga, a researcher who has been focused on organised crime since 2009, published a report on the Western Cape’s illegal abalone trade  for the Institute of Security Studies in August 2014. This paper can be seen as a companion to Jonny Steinberg’s 2005 ISS report on the illicit abalone trade in South Africa. While Steinberg’s paper deals with poaching’s socioeconomic and political origins and has a broad geographic focus within South Africa, Goga lays out the structure of poaching operations from harvesting the resource to its arrival in Asia, with special reference to the Hangberg community of Hout Bay.

Half sunken in Hout Bay harbour
Half sunken in Hout Bay harbour

The state of Hout Bay harbour – with corrupt or no access control, no checking of catches by Marine and Coastal Management or monitoring whether vessels are compliant with SAMSA regulations, and sunken ships at their berths – visually demonstrates how easy it is to base a poaching operation out of this location. The individuals who do the hard work of diving, driving, and carrying abalone over the mountain are drawn from the communities surrounding the harbour. Despite the involvement of these impoverished and sidelined communities, however,

The abalone trade has moved from largely being in the hands of a marginalised population to one that is ‘dominated by outside opportunists’. It has evolved from an informal activity by fishers into ‘a highly organised commercial fishery run by organised criminal syndicates’.

Read the complete ISS report here (PDF). It’s clear, easy to understand without glossing over the complexity of the issue, and absolutely fascinating. If you would rather read a shorter article on the abalone trade emanating from Hout Bay, you can try this M&G piece.

Bookshelf: The Coastal Guide of South Africa

The Coastal Guide of South Africa – Lynne Matthews

The Coastal Guide of South Africa
The Coastal Guide of South Africa

This is a slim guidebook that will be useful to anyone living at the coast or enjoying a holiday there. Covering all of South Africa’s almost 3,000 kilometres of coastline, this book has sections on all the flora and fauna found between the dunes and the ocean. It is by no means exhaustive, and a local guide will always have more information on a particular locale, but for scratching the surface or beginning to learn about coastal life forms, this is an excellent start.

When I was younger we had giant Reader’s Digest guidebooks to help with road trips and visits to the shore, and this is a super scaled-down little cousin of those faithful hardback volumes. The introductory section deals with tides, currents, and the different zones along our coastline. There are sections on plants, birds, fish, invertebrates, reptiles and mammals. The species identification information is good, with distribution, size and the main identifying features provided, at a minimum.

There is also a section on fishing regulations. I’m not a fisherman so I can’t comment on whether it’s even worth putting these in a book – are they static, or subject to frequent change at the whim of DAFF? There is also a section on SASSI – how to eat seafood sustainably. If I had to add a section, I’d ask for something on ocean safety – rip currents, drinking and swimming, not wearing sunscreen, boating foolishly, scuba diving in boat traffic without a buoy – all the things that keep the NSRI and lifesavers busy over the festive season. One can’t be reminded often enough.

The book is mainly illustrated with line drawings and paintings, as well as several maps. If you have space in your bag for a larger format book, I’d recommend Southern African Sea Life: A Guide for Young Explorers over The Coastal Guide of South Africa because it’s more practical and detailed, but if you don’t have children you might feel shy whipping that one out while on the beach!

You can get a copy of this book here.

Article: M&G on perlemoen poaching in Hout Bay

The NSRI recently assisted the occupants of a 5.5 metre rubber duck (for scale, almost a metre shorter than Seahorse, which is rated for seven passengers and a skipper) when their single engine failed off Gansbaai. There were eleven divers on the boat, and it was 11.30 pm when they were rescued. The NSRI report of the incident specifically states that the divers were “recreational”, but it is highly likely that they were poachers, illegally harvesting abalone or possibly rock lobster.

The NSRI report was shared on a number of facebook pages maintained by members of the local scuba diving community (including ours). One comment thread in particular, in one of the groups where the report was shared, made me very sad. Multiple commenters suggested that the NSRI should have left the poachers out at sea to be eaten by sharks, and there was even distasteful speculation about the race of the men who were rescued. It’s very easy, on the Internet, to write that you think someone should be abandoned to die, or that they deserve it – but that doesn’t make it a right sentiment. The speed at which we get updates on social media make it easy for us to fail to engage with the nuances of events and situations, and rather to pass swift judgments and wish death on some mother’s child.

This is what the NSRI says about themselves:

Sea Rescue is the charity that saves lives on South African waters. Our crews put their lives at risk in order to save the life of a stranger.  They will voluntarily go to sea in the worst conditions, to help anyone in need.

Nothing there suggests that they will first pass judgment on the activity you’re engaged in, or on how wise you were to go out in such bad sea conditions, and then decide whether to assist or not!

This abalone is several years old
This abalone is several years old

Fisheries management in South Africa has been performed with aggressive incompetence for the past five or more years, with a focus – by the authorities – on personal enrichment and the fruits of corruption. (If you want to learn more about this, I suggest you read the whole of the Feike Management blog, and then start making serious plans to get off the grid, given that the former minister of fisheries is now brokering nuclear deals with that global pariah, Russia.) Management of our abalone stocks has been done on the basis of wishful thinking and illegality.

The communities whose young men choose poaching as a career are poverty-stricken and in many cases beneficiaries of laughably small quotas to catch stocks of fish that no longer exist. It is an economic choice for them, borne of desperation, and often the men who harvest the resource only get a fraction of the ultimate monetary value of the product. An article in the Mail & Guardian by Kimon de Greef, who studied abalone poaching for a Masters degree in conservation biology, explains the economics of the process:

He explained his poaching work as we sat amid the plants and the Rasta, whose name was John, continued preparing his spliff. David told me he skippered a boat for a white diver who had relocated to Hout Bay to target reefs on the Cape Peninsula. Another local diver – whom by chance I’d already interviewed – worked with them, as well as a bootsman, or deck assistant.

The divers paid David R20 a kilogram of perlemoen they harvested; the bootsman earned half as much. The divers also hired carriers to run their catch to middlemen in the community, who paid prices of between R200 and R250 a kilogram. These middlemen sold the product on to buyers from larger criminal syndicates, who ultimately controlled the illicit trade to the Far East.

On a good night, after expenses, the two divers could earn R10 000 each, with David taking home R4  000.

As scuba divers, we tend to see this issue quite simply: someone is illegally taking beautiful, unique creatures out of the ocean! We forget that the communities engaged in these activities are far less privileged than we are, and that this is a complicated, historically fraught issue that won’t be solved by leaving a boatload of poachers to be swept out to sea in the dark of night.

I suggest you read de Greef’s article. It humanises the poachers – puts faces on them – and helps to tease out some of the more complex issues at play regarding this valuable marine resource. Johnny Steinberg did a comprehensive and more detailed review of the illicit abalone trade some years ago, which is a longer read if you’ve got time.

Read the M&G article here.

Schooling fish at Photographer’s Reef

Hottentot at Photographer's Reef
Hottentot at Photographer’s Reef

We don’t often see this many fish in the water. False Bay used to be teeming with fish, but they’ve been fished out, leaving us with the odd patchy school that gets divers very excited. Luckily we have DAFF making sure that existing fish stocks are conserved (excuse me while I cry with laughter/despair). Here’s a group of hottentot at Photographer’s Reef. The best place to see many fish in False Bay is probably Atlantis Reef – check out this video.

How you (you!) can make a difference for the environment

Here are some suggestions for things you can do at (or near) home that can have a positive impact on the environment.

Mounds of garbage
Mounds of garbage


The first suggestion is the most important!

Be a busybody

Keep tabs on what’s going on in your area. Are there new building projects or developments planned? Community newspapers are an excellent source of information. Attend meetings that give opportunities for public participation, register as an interested and affected party, make objections, write letters to the environmental consultants and your local council representatives. Also, tell your friends and buddies about opportunities to participate as concerned citizens.

Remember that a development doesn’t necessarily need to be in or on the ocean to affect the marine environment. For example, False Bay is where a large amount of the city’s effluent is pumped out. More people means more pressure on the ecosystem. Demand responsible solutions from municipalities and developers.

Keep tabs on proposed amendments to existing laws, and new laws and bylaws. Who is getting permission to do what? Are these decisions well thought out? Is it wise to allow whelk and octopus fisheries to operate in a bay that is visited by large numbers of whales and dolphins?

Hold the government (specifically DAFF and the Department of Environmental Affairs) to account. The environment belongs to all of us, and if it’s being mismanaged, it’s your heritage that’s being squandered.

An excellent example of the concrete results this kind of action by ordinary citizens can have is the recent flip-flop done by the authorities on the proposed diving ban in the Betty’s Bay MPA after many local divers, marshalled by Indigo Scuba and Underwater Africa, registered as interested and affected parties and submitted objections to the proposal.

Banning diving in the area would have essentially left it wide open for poaching. While the local law enforcement can’t and doesn’t do anything to stop illegal harvesting of perlemoen, eyes in the water in the form of recreational divers can at least keep tabs on what’s happening in the reserve.

You can follow the sequence of events by reading these four posts, in order: (1) proposed diving ban, (2) almost immediate initial results after responses from the diving community, (3) a revised proposal, and finally (4) a cautiously promising start to the consultation process (which is by no means finished).

Evangelise, but not like a crazy person

Wear your heart on your sleeve. Let your friends know that conservation issues and protecting the environment are important to you. Don’t be scary and wild-eyed, just be yourself. (If you’re naturally scary and wild-eyed, I can’t help you.)

When you get an opportunity to discuss an environmental issue with someone who doesn’t know or care as much as you do, stick to the facts. Point them to other sources where they can find information to back up what you’re saying, if they are interested. That way, if they want to relay your argument to someone else, they can do so. Raw outrage isn’t necessarily transmissible (and if you’re too hot under the collar, they may just think you’re a lunatic).

Don’t use jargon. Don’t use cliches (people are smarter than you think). Don’t assume that everyone knows as much as you do about your pet issue – check that you’re pitching your pitch appropriately. Don’t be boring. Show people how beautiful and wonderful and intricate the environment is.

Reef life at Roman Rock
Reef life at Roman Rock

Get your hands dirty

Participate in beach cleanups and underwater cleanups. If you see garbage on a dive (and nothing has taken it for a home), stuff it into your BCD for disposal on land. Get into the habit of picking up stuff that doesn’t belong. Keep an empty bag on the boat for collecting rubbish as you drive in and out of the harbour. Hout Bay is an excellent spot for this. Most harbours are actually filthy.

Consume less of everything

Reduce your carbon footprint. This encompasses all the obvious things: recycle, buy local, seasonal produce, eat less meat, and participate in more recreational activities that are carbon neutral. (Unfortunately diving isn’t technically one of those; even if you do a shore dive, you still need to get your cylinder filled using a compressor that consumes energy.)

Here’s a good carbon footprint calculator that’ll help you identify the areas of your lifestyle that are having the greatest negative impact on the environment. Mine is my commute to work, which produces a horrific amount of carbon dioxide each month. (If I ever needed a justification for running away to sea with Tony and the cats, this is it.)

If you eat seafood, make wise choices that are kind to the ocean. If you fish for fun, follow the regulations defining what and how much you’re allowed to catch.

Donate responsibly

If you have financial resources and want to make a donation to a conservation organisation, first do your research.

  • What will the money be spent on?
  • What is the track record of the organisation? What projects have they worked on already?
  • Do you agree with their aims, objectives and methods? (Would you be proud to have your name associated with their work?)
  • Will the money be spent on branding and advertising (some people mistake this for real action), or on observable projects that will have a direct impact on an environmental issue that’s important to you?

Remember that addressing an environmental problem may very well involve work with people. Sustainable Seas Trust (not an endorsement, just an example) addresses poverty and food security as a way to relieve pressure on the ocean’s scarce resources, thus caring for people and the sea at the same time. It’s great to take kids snorkeling, but after a while (and a lot of kids) I hope funders can demand a bit more originality and effort in that area.

Personally, I prefer to support organisations that follow scientific advice or include a research component in their activities, because I feel that conservation that isn’t based on scientific data is just marketing… But you may feel otherwise.

If your donation is a significant one, ask for feedback on how it was spent.

Don’t fool yourself

Finally, remember that writing tweets and sharing pictures on facebook doesn’t achieve anything concrete (ok here’s an exception), even though your rate of hashtagging may make you feel like your efforts are putting Greenpeace to shame. Sorry kids. Even Shonda Rhimes says so.

Want to target your tweeting for good? I suggest subscribing to Upwell’s Tide Report.

How do you make a difference for the environment? Would love to hear your suggestions.